With over two decades under the belt, Anne Groben has helped promote some of the largest brands in the world. Anne has been instrumental in promoting brands like Disney, Sony, Fox, Denny’s, PepsiCo and Taco Bell. She has been responsible for 80 million cereal boxes, 180 million snack pack outs, 10 million kid’s meals, and many more value-driving promotions featuring her clients.
At Anne Groben and Associates, we have a strategic focus on developing sales through promotional partnerships, including the potential to drive revenue through a branded product. We uncover the most worthwhile prospects and specific opportunities through the process of understanding your brand, gathering market intelligence, and targeting core prospects to help you achieve success.
Anne has spent the last 25 years collecting industry knowledge, experience, and building networks and that have proven to be invaluable to our process. She has experienced working within many different verticals including but not limited to the entertainment, children’s brands, and publishing industries. We are provide an outside point of view that helps bring fresh eyes to find new and different ways to partner with brands and create maximum customer engagement.
Within the brand new immersive exhibition of Crayola IDEAWorks: The Creativity Exhibition, Post-It has been integrated to help visitors empower their imagination.
For the release of the first season of Gabby's Dollhouse, DreamWorks partnered with Snip-its for custom themed services from Gabby's Rainbow hair to Pandy Paws' Mini-Manicure.
For the digital DVD release of think Like A Dog, Lionsgate partnered with Pet Plate and Dog threads for a social media contest on National Dog Day.
For the release of the book, Finding Gobi, HarperCollins' partnered with Pet Supplies Plus for a sweepstakes to go and meet the author and Gobi at an NYC location of Pet Supplies Plus.
Fandango partnered with TGI Friday's for FandangoNOW a video on-demand site. if a customer spent $25 on TGIF's take out they received a $6 FandangoNOW coupon.
Ovation brands partnered with the DVD release of Jumanji for their Family Night. For six weeks, every family night was Jumanji themed with kid activities and themed buffet foods.
For the DVD release of Hands of Stone, Lionsgate partnered with Everest for a giveaway with a custom designed Hands of Stone art piece and Hands of Stone branded boxing gloves.
The Encounter partnered with Dylan's Candy Bar for an under the sea social media giveaway. Dylan's also gave out promotional Encounter bag stuffers in all of their NYC locations.
True Value partnered with two influencers to promote their Man Cave Promotion. The influencers created custom man cave pieces to show their audience what they could create with their $1,000 gift card to True Value.