who we are

With over two decades under the belt, Anne Groben has helped promote some of the largest brands in the world. Anne has been instrumental in promoting brands like Disney, Sony, Fox, Denny’s, PepsiCo and Taco Bell. She has been responsible for 80 million cereal boxes, 180 million snack pack outs, 10 million kid’s meals, and many more value-driving promotions featuring her clients.

At Anne Groben and Associates, we have a strategic focus on developing sales through promotional partnerships, including the potential to drive revenue through a branded product. We uncover the most worthwhile prospects and specific opportunities through the process of understanding your brand, gathering market intelligence, and targeting core prospects to help you achieve success.

Anne has spent the last 25 years collecting industry knowledge, experience, and building networks and that have proven to be invaluable to our process. She has experienced working within many different verticals including but not limited to the entertainment, children’s brands, and publishing industries. We are provide an outside point of view that helps bring fresh eyes to find new and different ways to partner with brands and create maximum customer engagement.

Programs

DreamWorks

Crayola IDEAWorks

For the release of the first season of Gabby's Dollhouse, DreamWorks partnered with Snip-its for custom themed services from Gabby's Rainbow hair to Pandy Paws' Mini-Manicure.

Crayola IDEAWorks

Within the brand new immersive exhibition of Crayola IDEAWorks: The Creativity Exhibition, Post-It has been integrated to help visitors empower their imagination.

Topco

Crayola IDEAWorks

Zolli Candy

Topco partnered with DreamWorks Animation's Gabby's Dollhouse for limited time cookies in stores across America. The partnership also included surprises like co-branded content and even visits from Gabby herself.

Zolli Candy

DreamWorks Animation partnered with Zolli Candy to create Gabby's Dollhouse Zolli Pops. For twelve weeks, consumers could find the co-branded sugar free candy in stores from Walmart to Kroger across the United States.

Twilight

Zolli Candy

Twilight

Lionsgate partnered with Dana's Bakery for Twilight's 15th anniversary. Fans were able to choose if they were on Team Edward or Team Jacob with custom cookie flavors.

Michaels

Zolli Candy

Twilight

Michaels partnered with Gabby's Dollhouse for the rollout of birthday parties across North America. Customers had the opportunity to choose a Gabby's Dollhouse themed party with Gabby theme crafts.

Lionsgate

Harper Collins

Lionsgate

For the release of Lady of the Manor, Lionsgate partnered with Amuse and Old Pal for a co-branded custom blend pre-rolls as a California exclusive promotion.

Fandango

Harper Collins

Lionsgate

Fandango partnered with TGI Friday's for FandangoNOW a video on-demand site. If a customer spent $25 on TGIF's take out they received a $6 FandangoNOW coupon.

Harper Collins

For the release of the book, Finding Gobi, HarperCollins' partnered with Pet Supplies Plus for a sweepstakes to go and meet the author and Gobi at an NYC location of Pet Supplies Plus.